Weaving Together Your Content and Merchandising Strategies
October 15, 2012 - B2B Magazine
Eric Tobias, President and Founder of iGoDigital shares some strategies for B2B marketers on how to intertwine their content and merchandising strategies and how this investment can drive ROI.
Content marketing can influence search engine optimization, increase social engagement and position a brand as an industry thought leader. However, is content marketing effective in generating leads and revenue? Read more »