Three Proven Ways to Convert Visitors Into Buyers Online
September 13, 2012 - The New York Times
Seeking to increase conversions across their eCommerce interactions by engaging more deeply with shoppers, Dungarees partnered with iGoDigital to provide a unique experience and present customers with relevant, timely product recommendations. Learn how by using historical (i.e. past purchases), behavioral and rich shopper profile data, iGoDigital was able to inject recommendations into marketing and retargeting emails resulting in higher engagement and a 17 percent sales conversion rate, compared with a 6 percent rate for the company’s noncustomized marketing emails.
With widespread consumer Internet use entering its third decade, most small-business owners know it is important to have an effective Web site and to find ways to attract traffic. But many struggle with the challenge of converting traffic into revenue — or they make the mistake of ignoring Web conversions… Read more »