Pinning for Business: Pinterest as a CRM Tool
July 26, 2012 - CRM Buyer
Going Beyond Engagement - Businesses are also seeking ways to enhance and monetize the engagement they create on Pinterest, and tools like the iGoDigital Pinterest Tracking tool help them to do that. Retailers add the "Pin It" button to iGoDigital's product recommendations, and they can begin to identify people who pin products, analyze their spheres of influence, and estimate revenue associated with their Pinterest activity."We believe that tools like these will continue to emerge due to the necessity for businesses to insert themselves in the Pinterest conversation," said Tobias.
As a CRM tool, Pinterest is primarily about engaging with clients, customers, partners and other businesses. It's an open sharing of ideas, like innumerable scrapbooks shared with anyone who cares to take a look and strike up a conversation. "It's less about the hard sell and more about the conversation,"… Read more »