Market Development Funds: Innovated
September 19, 2012 - Direct Marketing News
In a time when traditional advertising and marketing strategies are losing effectiveness, mutually beneficial strategies are taking center stage. Savvy retailers realize that even once they have solidified a partnership, the resulting program or outreach must be innovative to be heard. Guided Selling offers an engaging way to recommend products to customers, recreating the exciting and effective in-store selling experience. Through interactive consulting tools that emulate your best salesperson, mobile guided selling apps, and product advisors that quickly filter customer choices, it gives partner marketing teams a more effective way to utilize MDF to educate consumers, increase conversions, and drive lifetime value.
Companies teaming up for mutually funded and mutually beneficial marketing campaigns isn't a new trend—it's the whole idea behind the “solution sell.” Market development funds (MDF) are the conduit by which these programs are implemented. Each partner gives a little, in terms of money, time, and “real estate” for the… Read more »