Homepage Personalization Tips for First Time Web Customers
October 07, 2012 - Website Magazine
Eric Tobias, President and Founder of iGoDigital gives retail marketers three tips to help them personalized the home page for first time web viewer. By presenting first-time shoppers with a more personalized experience will reduce bounce rates, improve click-thrus and increase time on the site. This first small step toward personalization can improve the entire shopping experience, engage first time consumers and start to build consumer loyalty and trust, which means a greater lifetime value and topline sales.
The homepage still plays a valuable role in the customer experience. The research overwhelmingly says that customers want a personalized, 1:1 experience with the sites they visit. The homepage is no exception to this rule, and for people coming to your site for the first time, the homepage is your… Read more »