4 Tips to Increase Conversions From Your Homepage
August 27, 2012 - Retail Online Integration
Eric Tobias, president and founder of iGoDigital give retailers four tips for getting those coveted clicks on their homepage. He says, "Your homepage sets the stage for the overall site experience. The goal of a retailer's homepage is to give the shopper a compass to direct them through the site and to the right products for them. Shoppers that click through a product recommendation on the homepage are 20 percent more likely to convert than shoppers that don't."
You may already know that collecting data about your customers’ preferences and using it to personalize product recommendations can help you see a conversion lift of about 5 percent. How can you see that conversion lift go up to almost 10 percent? Through a dedicated team of experts who work… Read more »