Weaving Together Your Content and Merchandising Strategies
October 15, 2012 - B2B Magazine
Eric Tobias, President and Founder of iGoDigital shares some strategies for B2B marketers on how to intertwine their content and merchandising strategies and how this investment can drive ROI.
Content marketing can influence search engine optimization, increase social engagement and position a brand as an industry thought leader. However, is content marketing effective in generating leads and revenue? Read more »
Homepage Personalization Tips for First Time Web Customers
October 07, 2012 - Website Magazine
Eric Tobias, President and Founder of iGoDigital gives retail marketers three tips to help them personalized the home page for first time web viewer. By presenting first-time shoppers with a more personalized experience will reduce bounce rates, improve click-thrus and increase time on the site. This first small step toward personalization can improve the entire shopping experience, engage first time consumers and start to build consumer loyalty and trust, which means a greater lifetime value and topline sales.
The homepage still plays a valuable role in the customer experience. The research overwhelmingly says that customers want a personalized, 1:1 experience with the sites they visit. The homepage is no exception to this rule, and for people coming to your site for the first time, the homepage is your… Read more »
Retail group expects growth for holiday shopping season
October 06, 2012 - Las Vegas Review-Journal
Rachel Modiano Johnson, Director of Marketing at iGoDigital tells the Las Vegas Review-Journal that shoppers are coming into the stores smarter. They really are more educated buyers and will be researching more and using comparison tools this holiday season. Based on this fact - retailers should ensure a consistent experience across multiple channels - email, brick and mortar, websites - is important.
As the holiday shopping season nears, traditional retailers can expect single-digit increases in sales and traffic, with online sales increases jumping into the double digits. The National Retail Federation is forecasting holiday sales to increase 4.1 percent this year to $586.1 billion, tempered by political and fiscal uncertainties but supported… Read more »
3 Helpful Tips to Get More Out of Employees
September 25, 2012 - MindJet
Off-sites are nothing new. Organizations routinely schedule them for leisure or team-building activities, but what about hosting an off-site to help polish some important skills. That is exactly what Indianapolis based iGoDigital did when they came up with the idea of “Innovation Days”. Eric Tobias, President and Founder of iGoDigital gives organizations three tips to use for their next offsite to ensure they get the most out of their employees.
Every manager wants to have that all-star team. Have a problem? Let those guys help you out. Need something accomplished? Give it to that team. While having an all-star team at your fingertips is certainly nice, wouldn’t it be better if you could have an entire workforce full of all-stars? Read more »
Market Development Funds: Innovated
September 19, 2012 - Direct Marketing News
In a time when traditional advertising and marketing strategies are losing effectiveness, mutually beneficial strategies are taking center stage. Savvy retailers realize that even once they have solidified a partnership, the resulting program or outreach must be innovative to be heard. Guided Selling offers an engaging way to recommend products to customers, recreating the exciting and effective in-store selling experience. Through interactive consulting tools that emulate your best salesperson, mobile guided selling apps, and product advisors that quickly filter customer choices, it gives partner marketing teams a more effective way to utilize MDF to educate consumers, increase conversions, and drive lifetime value.
Companies teaming up for mutually funded and mutually beneficial marketing campaigns isn't a new trend—it's the whole idea behind the “solution sell.” Market development funds (MDF) are the conduit by which these programs are implemented. Each partner gives a little, in terms of money, time, and “real estate” for the… Read more »